Cookie Policy

This cookie policy informs users about how cookies are used on our website. It explains what cookies are, the types we use, why we use them, and how users can manage their cookie preferences. The policy aims to provide transparency about our data collection practices through cookies, ensuring compliance with relevant legal requirements such as the GDPR, CCPA, and the ePrivacy Directive.

Cookies are small text files stored on a user’s device when they visit a website. These files contain data specific to the user’s interaction with the website, allowing the site to remember information about the user’s visit, such as login details, preferences, and other settings. This enables websites to provide a more personalized and efficient browsing experience by remembering user activities and preferences across different sessions.

Several types of cookies are used on websites, each serving different purposes. Session cookies are temporary and are deleted once the user closes their browser, enabling the website to link a user’s actions during a single session, such as remembering items in a shopping cart. Unlike session cookies, persistent cookies remain on the user’s device for a specified period or until manually deleted, helping remember user preferences and login details for future visits. First-party cookies are set by the website the user is visiting and can only be read by that site, typically used to store user preferences and enhance website functionality. Third-party cookies are set by domains other than the one the user is visiting, often used by advertising networks and analytics services to track user behavior across multiple sites and deliver targeted advertisements.

Performance cookies collect information about how users interact with the website, such as pages visited and any error messages encountered, to improve website performance and user experience. Functionality cookies remember user choices, such as language preferences or region, to provide enhanced and personalized features based on those choices. Advertising cookies are used to deliver ads relevant to users’ interests and measure the effectiveness of advertising campaigns, limiting the number of times a user sees an ad. Analytics cookies help website owners understand how visitors interact with their site by collecting and reporting information anonymously, which is crucial for website optimization.

Our website uses cookies for various purposes to enhance user experience and ensure the website functions effectively. Essential cookies perform crucial functions on the website, such as maintaining session integrity, enabling secure logins, and facilitating smooth navigation. Performance and analytics cookies collect information about user interactions with our website to understand behavior, identify areas for improvement, and enhance overall performance. Functional cookies remember user preferences and choices to provide a more personalized and convenient browsing experience. Advertising cookies deliver relevant advertisements to users’ interests, measure ad campaign effectiveness and control ad frequency. Security cookies enhance the website’s security by preventing fraudulent activities and protecting user data.

Third-party cookies are set by services not operated by our website, typically used by advertising networks, social media platforms, and analytics providers to track user behavior across different websites. We do not control these third-party cookies, and their usage is governed by the privacy policies of the respective third-party providers. Users are encouraged to review the privacy policies of these third parties to understand how their data is being used. Examples include Google Analytics, which collects anonymous information about visitors to compile reports and improve the site. Facebook Pixel tracks conversions from Facebook ads and optimizes ad delivery. Google AdSense serves relevant ads and measures their effectiveness. Smartlook uses heatmaps and session recordings to understand user interactions and improve the user experience.

Users have the right to manage their cookie preferences and control how cookies are used on their devices. Upon visiting our website, users are presented with a cookie consent banner informing them about the use of cookies, allowing them to accept or decline different categories of cookies. Users can access the cookie preference center from the consent banner or through a link on the website to adjust their cookie settings anytime. Most web browsers provide settings to manage cookies, including options to block, delete, or specify preferences for different types of cookies. Users can also use opt-out tools provided by advertising networks, such as the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA), to prevent their data from being used for targeted advertising.

We process personal data collected through cookies based on user consent obtained through a cookie consent banner that allows users to accept or decline different categories of cookies. Users can withdraw their consent anytime by accessing the cookie preference center or changing their browser settings. In addition to user consent, we may process personal data based on legitimate interests when the processing is necessary for purposes not overridden by the data subject’s interests or fundamental rights and freedoms. Legitimate interests include website security, performance and analytics, customer support and service improvement, marketing and advertising, and business operations.

We may update this cookie policy to reflect changes in our practices, technologies, legal requirements, and other factors. We periodically review our cookie policy to ensure it remains accurate and compliant with applicable laws and regulations. Significant changes to the policy will be communicated to users through website notifications or email updates, and the “last updated” date at the top of the cookie policy will indicate the most recent changes. We maintain an archive of previous versions for significant updates, allowing users to review past policies and understand the evolution of our cookie practices.

If you have any questions, concerns, or requests related to this cookie policy or your data, you can contact us using the information on our contact page. We are committed to addressing your inquiries promptly and effectively. Whether you need assistance managing your cookie preferences, understanding how we use cookies or any other privacy-related matters, our support team is here to help.